TomTom Automotive selects Sierra Wireless embedded modules for new connected navigation solutions

Sierra Wireless AirPrime™ Intelligent Embedded Modules add cellular connectivity to TomTom's integrated navigation systems for Renault and Mazda
Vancouver, Canada -December 15, 2010

Sierra Wireless (NASDAQ: SWIR; TSX: SW) today announced that TomTom, a leading location and navigation solutions provider, is using Sierra Wireless AirPrime Intelligent Embedded Modules to provide cellular connectivity to its integrated navigation systems for two of the world’s premier car makers, Renault and Mazda.

The Carminat TomTom LIVE, first disclosed at the Paris Motor Show in October, is Renault’s latest connected built-in navigation system, developed as part of the car maker’s exclusive partnership with TomTom and fitted into Clio, Mégane and Scenic models sold in Europe. Thanks to the cellular connectivity provided by the Sierra Wireless integrated wireless module, the system enables drivers to access real-time information for an enhanced driving experience: local search for nearby services or points of interest, mobile safety camera reporting and sharing, weather information and much more.

TomTom’s connected in-car navigation technology, including TomTom LIVE Services, will also be offered by Mazda as an option on its new Mazda5 in Europe. The embedded wireless module inside the navigation system enables drivers to receive up-to-date information, including the location of speed cameras and accurate reports on traffic jams. In addition to the navigation service, the system offers a full infotainment solution.

“The skill sets of our two companies are very complementary, and we are delighted to work alongside TomTom in this exciting space,” said Didier Dutronc, Senior Vice President and General Manager, M2M Embedded Solutions for Sierra Wireless. “We are confident that drivers across Europe will appreciate and enjoy the new features of their connected navigation systems.”

Sierra Wireless solutions for automotive
With over a decade of experience, award-winning expertise, and more than two million wireless modules sold to the automotive industry, Sierra Wireless is the market leader in wireless technologies for automotive applications. Sierra Wireless offers:

  • all the components required for a wireless connectivity solution, from wireless embedded modules and software suites to development tools and services platforms
  • products designed to match the automotive industry’s toughest quality requirements, manufactured in an ISO/TS 16949 compliant facility, and supported by automotive specialists
  • proven technologies that allow rapid design and easy integration, and a services platform that enables fast deployment and cost-effective maintenance and support
  • professional services for engineering, design, and systems integration that conform to the automotive industry’s toughest constraints.

For more information about Sierra Wireless Solutions for Automotive, please visit our website at To contact the Sierra Wireless Sales Desk, call +1 (604) 232-1488 or email [email protected].


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About TomTom
TomTom is the world's leading provider of location and navigation solutions. Headquartered in The Netherlands, TomTom has over 3,000 employees worldwide. Over 45 million people use TomTom solutions every day, in the form of dedicated portable navigation devices (PNDs), in-dash car systems or tracking and tracing solutions for fleet management. In addition, hundreds of millions of people use TomTom's digital maps on the internet or mobile phones.

In 2009, TomTom reported €1.5 billion in revenues and a €340 million net cash flow from operating activities.


About Sierra Wireless
Sierra Wireless (NASDAQ: SWIR – TSX: SW) offers industry-leading mobile computing and machine-to-machine (M2M) communications products and solutions that connect people, devices, and applications over cellular networks. Wireless service providers, equipment manufacturers, enterprises and government organizations around the world depend on us for reliable wireless technology. We offer 2G, 3G and 4G wireless modems, routers and gateways as well as a comprehensive suite of software, tools, and services that ensure our customers can successfully bring wireless applications to market.  For more information about Sierra Wireless, visit

“AirPrime” is a trademark of Sierra Wireless. Other product or service names mentioned herein may be the trademarks of their respective owners.


Forward Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply conditions, channel and end customer demand conditions, revenues, gross margins, operating expenses, profits, and other expectations, intentions, and plans contained in this press release that are not historical fact. Our expectations regarding future revenues and earnings depend in part upon our ability to successfully develop, manufacture, and supply products that we do not produce today and that meet defined specifications. When used in this press release, the words "plan", "expect", "believe", and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in the wireless data communications market. In light of the many risks and uncertainties surrounding the wireless data communications market, you should understand that we cannot assure you that the forward-looking statements contained in this press release will be realized.