Sierra Wireless wins GSMA award for best wireless module

The AirPrime SL6087 wireless module carries off the "Best 2G Module" award in the GSMA Best Embedded Mobile Module Competition
Vancouver, Canada-November 18, 2010

Sierra Wireless (NASDAQ: SWIR; TSX: SW) today announced that its AirPrime™ SL6087 EDGE wireless module has won the GSMA’s Embedded Mobile Module award in the "Best 2G Module" category. The judges recognized the AirPrime SL6087 for offering a cost-effective and innovative EDGE solution in a compact LGA form factor, and for the powerful application framework which enables developers of M2M devices to embed their application software onto the module itself.

"The race this year was very close with most of the vendors having a rich set of development and application functionality. The AirPrime SL6087 2G module by Sierra Wireless demonstrates a strong overall package with rich functionality and very attractive pricing suitable for multi-application verticals," said the judging panel. "Our congratulations to Sierra Wireless and all those who took part."

"We are proud to have won this prestigious industry award for our AirPrime SL6087, which has been very well received by the market since we introduced it in March 2010," said Didier Dutronc, Senior Vice President and General Manager, M2M Embedded Solutions for Sierra Wireless. "The award is a testament to our continuous commitment to innovation, which started with the launch of the world’s first wireless module in 1997. Today, our portfolio of wireless embedded modules is the broadest in the industry by a long shot, and we continue to invest significant R&D effort in developing new, innovative 2G, 3G and 4G connectivity solutions for the machine-to-machine communications market." 

The winners of the GSMA’s Embedded Mobile Module Competition 2010 were announced earlier today at the Mobile Asia Congress in Hong Kong. Representatives from mobile operators including Vodafone, Orange, AT&T, Telecom Italia, KT and Smart Communications, who formed the judging panel, were looking for solutions with the best application functionality, innovation and the potential to drive economies of scale.

Sierra Wireless is the worldwide market leader in cellular M2M communication devices. In a recent report on WWAN M2M modules, iSuppli listed Sierra Wireless as the number 1 module vendor with a 33% market share in the first half of 2010.

About the AirPrime SL6087
The AirPrime SL6087 is a quad-band EDGE wireless module in a standard 25x30mm LGA form factor. It is compatible with the AirPrime SL808x 3G module, offering a seamless upgrade path.

The AirPrime SL6087 can be used as a simple modem controlled via AT commands. It can also host and natively execute a standard ANSI C/C++ application thanks to its application framework that includes an operating system (Open AT), a comprehensive set of service APIs and a suite of development tools.

The AirPrime SL6087 is available with Embedded SIM as an option. Once deployed in the field, the AirPrime SL6087 can be monitored and upgraded over the air thanks to its ready to use Management Services.

For more information about Sierra Wireless embedded modules, please visit http://www.sierrawireless.com/airprime. To contact the Sierra Wireless Sales Desk, call +1 (604) 232-1488 or email sales@sierrawireless.com.

Note to editors: 
To view and download images of Sierra Wireless products, please visit http://www.sierrawireless.com/newsroom/productimages.aspx.

About Sierra Wireless
Sierra Wireless (NASDAQ: SWIR – TSX: SW) offers industry-leading mobile computing and machine-to-machine (M2M) communications products and solutions that connect people, devices, and applications over cellular networks. Wireless service providers, equipment manufacturers, enterprises and government organizations around the world depend on us for reliable wireless technology. We offer 2G, 3G and 4G wireless modems, routers and gateways as well as a comprehensive suite of software, tools, and services that ensure our customers can successfully bring wireless applications to market.  For more information about Sierra Wireless, visit www.sierrawireless.com.

"AirPrime" is a trademark of Sierra Wireless. Other product or service names mentioned herein may be the trademarks of their respective owners.


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