TELUS selects Sierra Wireless AirVantage™ Services Platform to provide service management for connected devices

Multi-year collaboration positions TELUS and Sierra Wireless to drive growth of wireless machine-to-machine communication in the Canadian market
Vancouver, Canada-October 05, 2010

Sierra Wireless (NASDAQ: SWIR – TSX: SW) and TELUS (TSX: T, T.A; NYSE: TU) today announced a multi-year strategic agreement for Sierra Wireless to provide M2M (machine-to-machine) Services Management for TELUS. TELUS will integrate the Sierra Wireless AirVantage™ Services Platform into their network operations to provide M2M customers with online access to a comprehensive suite of M2M service creation, delivery and management capabilities, making it simpler and faster to bring M2M services to market and opening new service opportunities for TELUS and its partners.
 
ABI Research forecasts M2M connection revenue in Canada to grow at a rate of 26 per cent per year from 2010 to 2015, to a total of $575 million.(1) M2M services cover a wide range of applications, including remotely collecting vehicle data, remotely monitoring equipment such as pipelines and wind turbines, wireless point-of-sale devices, and connecting innovative consumer devices such as e-book readers, personal navigation devices, and cameras.
 
To participate profitably in this market, M2M service providers and network operators need an easy-to-use, cost effective way to activate, monitor, and bill for their services.

The Sierra Wireless AirVantage Services Platform simplifies solution design and delivery, reduces service management costs and opens opportunities for an emerging category of connected devices and services for TELUS and its M2M partners. The TELUS M2M Platform will integrate AirVantage Services to offer TELUS M2M partners access and control over nearly every aspect of their device connectivity – provisioning and subscription management, device monitoring and remote updating and control for M2M services.
 
“The M2M market represents an increasingly important opportunity for TELUS. By collaborating with Sierra Wireless on this powerful set of service delivery tools, we’ll be better positioned to help our customers get to market faster with innovative new services, including intelligent remote monitoring for fleets and other assets, automated power management for smart grids, or connecting to almost any consumer electronics device over the TELUS network,” said Ibrahim Gedeon, Chief Technology officer at TELUS. “We have relied on Sierra Wireless to help us bring innovative wireless services to market for many years and we are excited about the potential of this collaboration and the Sierra Wireless AirVantage™ Services Platform to simplify M2M deployments.”

“TELUS is a key player in the Canadian M2M market and is taking a leading role in developing this space,” said Emmanuel Walckenaer, Sierra Wireless Senior Vice President and General Manager, Solutions and Services business unit. “The scalable, open and secure AirVantage Services Platform can help TELUS accelerate the M2M market by allowing the company to efficiently serve new customers, to extend service design and management features to these customers, and to add all kinds of connected devices to the TELUS network. We are proud to be working with TELUS to grow and scale its M2M services.”

Sierra Wireless AirVantage Services Platform

The Sierra Wireless AirVantage Services Platform is a worldwide software-as-a-service offering that enables network operators, system integrators and M2M solution providers to rapidly develop, deploy, support and operate M2M solutions and services. AirVantage Services Platform includes a scalable, secure and open M2M service delivery platform; comprehensive connectivity management functions for subscriber, device and asset management; a powerful set of development tools; and a web services application programming interface. The AirVantage Services Platform also lets wireless network operators extend self-care and service design and management features to their M2M service providers.

For more information about the Sierra Wireless AirVantage Services Platform, please visit http://www.sierrawireless.com/productsandservices/AirVantage. To contact the Sierra Wireless Sales Desk, call +1 (604) 232-1488 or email sales@sierrawireless.com.
 
(1) M2M Market Forecasts, ABI Research, Q3 2010, Total Cellular M2M Connection Revenue by Region, World Market Forecast 2007 - 2015
 
About TELUS

TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.6 billion of annual revenue and 12 million customer connections including 6.7 million wireless subscribers, 3.8 million wireline network access lines and 1.2 million Internet subscribers and 228,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.
 
In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $158 million to charitable and not-for-profit organizations and volunteered 3.1 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.
 
For more information about TELUS, please visit telus.com.

TELUS forward-looking statements
 
This news release contains forward looking statements regarding further capital investments, network expansion, technology and TELUS services. By their nature, forward-looking statements require the Company to make assumptions and predictions about future events and are subject to inherent risks and uncertainties, including assumptions and risks regarding the Company's 2010 targets, capital expenditures, technology and network build, which could cause actual outcomes to differ materially from that expressed or implied by the forward looking statements. Accordingly, readers are cautioned not to place undue reliance on forward-looking statements. TELUS disclaims any intention or obligation to update or revise forward-looking statements.

About Sierra Wireless

Sierra Wireless (NASDAQ: SWIR – TSX: SW) offers industry-leading mobile computing and machine-to-machine (M2M) communications products and solutions that connect people, devices, and applications over cellular networks. Wireless service providers, equipment manufacturers, enterprises and government organizations around the world depend on us for reliable wireless technology. We offer 2G, 3G and 4G wireless modems, routers and gateways as well as a comprehensive suite of software, tools, and services that ensure our customers can successfully bring wireless applications to market.  For more information about Sierra Wireless, visit www.sierrawireless.com.
“AirVantage” is a trademark of Sierra Wireless. Other product or service names mentioned herein may be the trademarks of their respective owners.

Sierra Wireless Forward Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply conditions, channel and end customer demand conditions, revenues, gross margins, operating expenses, profits, and other expectations, intentions, and plans contained in this press release that are not historical fact. Our expectations regarding future revenues and earnings depend in part upon our ability to successfully develop, manufacture, and supply products that we do not produce today and that meet defined specifications. When used in this press release, the words "plan", "expect", "believe", and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in the wireless data communications market. In light of the many risks and uncertainties surrounding the wireless data communications market, you should understand that we cannot assure you that the forward-looking statements contained in this press release will be realized.