Sierra Wireless and Red Bend Software demonstrate Open Mobile Alliance Device Management (OMA-DM)

AirVantage Services Platform-vRapid Mobile and vDirect Mobile interoperability overcomes barriers to machine-to-machine (M2M) services delivery
Vancouver, Canada-March 18, 2010

Sierra Wireless (NASDAQ: SWIR - TSX: SW)  and Red Bend Software today announced interoperability between the Sierra Wireless AirVantage™ Services Platform and Red Bend’s client software, vRapid Mobile® for Firmware Updating and vDirect Mobile™ for Device Management. This interoperability allows network operators and M2M solution providers to extend the reach of their services, managing devices equipped with Red Bend’s client software through the Open Mobile Alliance (OMA) device management (DM) compliant AirVantage Services Platform.

As cellular connected devices and M2M services proliferate, managing these devices and services is becoming a formidable challenge for network operators and M2M solution providers.  They must be able to activate subscriptions, monitor and securely upgrade remote devices, diagnose and repair problems, and track and bill for these services.  Ideally, network operators and M2M solution providers also want the ability to expand their M2M services by collecting and managing data from equipment such as electricity meters or solar panels for energy monitoring services, or telematics devices for automotive applications.

To address this challenge, Sierra Wireless and Red Bend have collaborated to connect Red Bend’s market-leading OMA-DM embedded client software products, deployed in 680 million wireless devices, with the open, scalable and secure Sierra Wireless AirVantage Services Platform. The AirVantage Services Platform is interoperable with major embedded protocols, providing a full suite of M2M services and management features to network operators and their partners.  Now network operators and M2M solution providers can achieve end-to-end control over a broad range of devices using the Sierra Wireless AirVantage Services Platform connected to devices that are Red Bend-Enabled™.

The Sierra Wireless AirVantage Services Platform provides a software-as-a-service offering that enables network operators and M2M solution providers to rapidly develop, deploy, support and manage cost effective M2M solutions and services. It includes the AirVantage Operating Portal, which combines comprehensive subscription management functions with many innovative capabilities for device management and web services. In addition, the powerful AirVantage Developer Suite is included to manage embedded development, AirVantage Operating Portal configuration, and web services APIs for development of web interfaces supporting M2M. Compatible with multiple operating systems, M2M Developer Suite enables M2M solution providers to incorporate a broad range of communication devices.

Red Bend’s vRapid Mobile and vDirect Mobile are the leading OMA-DM compliant clients for performing firmware over-the-air (FOTA) updates and remote configuration and device management (DM) of mobile phones and M2M wireless devices. Red Bend’s software is used by more than 60 companies, including China Mobile, Kyocera, LG, NTT Docomo, Qualcomm, Sierra Wireless and Sony Ericsson. Now, AirVantage platform users can manage devices equipped with Red Bend’s client software to remotely provision new subscribers, configure applications and network settings, and upgrade software over-the-air.

“This interoperability demonstrates the openness of our AirVantage Services Platform. By incorporating major device management protocols available on the M2M market, we expand our customers’ M2M services reach,” said Emmanuel Walckenaer, Senior Vice President and General Manager, Sierra Wireless Solutions and Services. “With the increasing needs in M2M for remote upgrade and monitoring, we are committed to providing to operators and M2M solution providers the most advanced, open and pervasive device management services available on the market.”

“Across the market, Red Bend provides the most widely used FOTA and DM clients, deployed in more than 520 different mobile handsets and M2M wireless modules,” said Lori Sylvia, Executive Vice President of Marketing for Red Bend Software. “This collaboration with Sierra Wireless helps ensure that operators and M2M solution providers have interoperable, end-to-end management systems to cost-effectively perform remote software updates and rapidly deliver new features to M2M devices in the field.”

For more information about the Sierra Wireless AirVantage Services Platform please visit To contact the Sierra Wireless Sales Desk, call +1 (604) 232-1488 or email [email protected].

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About Red Bend Software
Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company’s award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend’s software has been deployed in 680 million mobile devices by eight of the top 10 handset manufacturers and leading mobile operators such as NTT Docomo and China Mobile, as well as dozens of other companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers’ internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. Visit:

About Sierra Wireless
Sierra Wireless (NASDAQ: SWIR – TSX: SW) is expanding the wireless world with a comprehensive offering of hardware, software, and connected services for mobile lifestyles and machine-to-machine communications. Our customers count on us to help them succeed with early access to new wireless technologies and innovative, reliable, high-performing solutions for a broad range of applications. For more information about Sierra Wireless, visit

“AirVantage” is a trademark of Sierra Wireless. Other product or service names mentioned herein may be the trademarks of their respective owners.

Forward Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply conditions, channel and end customer demand conditions, revenues, gross margins, operating expenses, profits, and other expectations, intentions, and plans contained in this press release that are not historical fact. Our expectations regarding future revenues and earnings depend in part upon our ability to successfully develop, manufacture, and supply products that we do not produce today and that meet defined specifications. When used in this press release, the words "plan", "expect", "believe", and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in the wireless data communications market. In light of the many risks and uncertainties surrounding the wireless data communications market, you should understand that we cannot assure you that the forward-looking statements contained in this press release will be realized.