Wavecom Expands Distribution Agreement with Avnet Memec to reach key European markets

Wavecom SA widens its distribution agreement with Avnet Memec to include Germany, France, Austria and Switzerland its ARM9-based products
Munich (Germany) and Issy-les-Moulineaux (France)-September 05, 2007

Avnet Memec, the highly specialized semiconductor distributor of Avnet Electronics Marketing EMEA, announced today the extension of its distribution agreement with Wavecom SA. The strategic partnership will be extended to Germany, France, Austria and Switzerland. Avnet Memec received the Wavecom distributorship through the acquisition of ESCO Italiana in October 2006. This expanded agreement reinforces the already strong position of Avnet Memec as Wavecom distributor in Italy, Greece and Turkey.

"We are very proud that Wavecom has extended the distribution agreement after just 10 months. It is reward for our activities over the last months and also highlights Wavecom's trust in our expertise in the field of marketing and selling industrial wireless technology across Europe. Wavecom's wireless CPU® products fit well into our technology strategy, and our model is well aligned to Wavecom's expectations" stated Steve Haynes, President of Avnet Memec.

Jon Ellis, Vice President Technical Marketing, Avnet Memec, added: "Wavecom not only offers the most complete Wireless solution with their Wireless CPU®, they also offer Open AT® Software Suite and a full range of professional services, including Wavecom University training programs and custom design expertise. In addition, Avnet Memec is already very well positioned in all of the application markets in which Wavecom products fit, such as Security and Alarms, Control and Monitoring, Industrial Automation, Home and Security or Automatic Meter Management. The combination of forces across Europe and industry segments will help both Avnet Memec and Wavecom to drive the technical innovation surrounding Wireless CPU®s."

Andrew Suttle, Director Indirect Sales EMEA, Wavecom, commented, "Avnet Memec will help Wavecom to further strengthen its position as a world-leader in pre-packaged wireless communication solutions, especially targeting some of the most dynamic industrial wireless markets in Europe. With its excellent know-how in wireless communications plus its extensive team of technical sales and field application engineers Avnet Memec is well-suited to serve customers with Wavecom technology across Europe."

About Avnet Memec

Avnet Memec was established in 2005 as a result of the Memec acquisition and the subsequent integration of Memec and WBC operations. Avnet Memec is a highly specialised semiconductor distributor, operating on a pan-European basis and employing a significant number of engineers to support customers' design efforts. The ratio of sales specialists to application specialists is 1:1 - giving Avnet Memec more than twice the technical respurces per sales person than the Avnet average and more than three times than typically found in traditional distributors.

Avnet Memec specialises in highly innovative suppliers and technologies, which will help a variety of customers to differentiate their designs. Its area of specialisation extends from Analog and Microcontrollers to RF, Datacom and Networking.

Avnet Memec operates as an independent business unit of Avnet Electronics Marketing EMEA, and utilizes the strengths of Avnet's backbone organizations - such as Avnet Supply Chain Solutions and Avnet Logistics - to ensure the highest level of customer satisfaction.

Avnet Memec operates from 30 offices in 17 European countries. The company represents major semiconductor franchises on a pan-European basis. Its many major supplier partners include NEC, Silicon Laboratories, Lattice, Marvell, and Zarlink.


PR Contact Avnet Memec
Tom Oelschlaeger - Communications Manager Avnet Memec
Im Technologiepark 2-8, D-85586 Poing
Phone +49 (0) 8121 775 146
Fax +49 (0) 8121 775 8 146
E-Mail: [email protected]