Customer In-Store Experience Platform enhanced with Interactive Signage

Research shows that 71% of consumers spend $50 or more when shopping in-store compared to just 54% spending $50 or more when shopping online.¹ Consumers are much more likely to make impulse purchases in-store versus online. Brick-and-mortar locations can capture more of these impulse purchases by driving more foot traffic through the doors, but also by enriching the on-site experience and offering in-store only promotions. Being able to grab the customer’s attention once they are on site and provide the most up-to-date and relevant information, whether its promotions, directions or safety information, and accomplishing it in a way that’s consistent with a brand, is critical.

With COVID-19, these communications are even more important. Restaurants have restrictions including providing non-reusable menus, social distancing for dine-ins, and hygiene and cleanliness for employees. Retailers need to be able to control access and guide patrons through outlets in an organized and safe manner. Retailers need to be able to communicate to customers while they are inside their locations but also “through the window” to those outside (e.g. curbside pick-up).

Traditionally, the in-store experience has been created using printed signs and digital displays. The printed signage market² was valued at $45.8B USD in 2019 and is expected to grow at a CAGR of 0.31% by 2025. The global digital signage market size is expected to grow at a CAGR of 8% to $31.7B USD by 2025.³ Until now, both strategies have had limitations. With printed signage, once the sign is printed, it’s difficult to change the message and there is an environmental impact of single-use signs. For digital signage, price has been a serious obstacle. 

Given the direct correlation between customer experience on location and return visits, Raydiant has built a complete location experience platform which includes digital signage. The company’s solution is unique in that it allows customers to use any HDMI-compatible screen and transform it into signage. With the simple addition of ScreenRay, retailers can transform screens into dynamic communications platforms. The ScreenRay can be installed and set-up in under 5 minutes, and through a cloud platform, customers have a complete view of all screens in all locations and can customize and schedule content on demand. Raydiant offers a rich application suite to enable retailers to customize messaging, with over 200,000 content templates. The platform enables the addition of music, video conferencing and the integration of third-party sources like Instagram and YouTube. Templates also enable multiple zones so displays can be simultaneously populated with video, news and weather. 

The ScreenRay was launched in 2018 and supports Wi-Fi and Ethernet. Raydiant then identified several customers that didn’t want to or were unable to use Wi-Fi for this application and subsequently set out to develop a product that would use LTE networks for connectivity.