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Sierra Wireless Appoints James Armstrong Senior Vice President and General Manager, Enterprise Solutions

January 7, 2021
Vancouver, Canada

Experienced Technology Industry Leader to Drive Further Expansion of Sierra Wireless’ Business

Sierra Wireless (NASDAQ: SWIR) (TSX: SW), the global leader in IoT solutions, today announced it has appointed James Armstrong as Senior Vice President and General Manager, Enterprise Solutions. Mr. Armstrong will be reporting directly to Kent Thexton, President and CEO at Sierra Wireless.

Sierra Wireless’ Enterprise Solutions business includes its market leading line of AirLink® cellular routers and gateways (such as the new MG90 5G router), as well as enterprise software and connectivity solutions. Together, these Enterprise offerings have generated more than $140 million in revenue in the last twelve months ending September 30, 2020.

“I am very pleased to welcome James to the team,” said Thexton. “His proven experience in driving year on year revenue growth, process improvements and operational excellence at other technology industry leaders will be a significant asset to Sierra Wireless as we continue to expand our Enterprise Solutions business. Our Enterprise Solutions product line is a highly valuable part of the overall Sierra Wireless business and is well positioned in this growing market.”

Mr. Armstrong most recently served as Chief Operating Officer and EVP, Products at Spirent Communications Plc. He holds a Bachelor of Science degree in Electrical and Computer Engineering from Princeton University, and a doctorate in Electrical Engineering from Purdue University.

“I am excited to be part of the Sierra Wireless team and to lead the Enterprise business,” says Armstrong. “I’ve been a highly satisfied customer of Sierra Wireless over the years, and feel we are well positioned to capitalize on the massive opportunity that lies ahead with 5G and IoT.”

About Sierra Wireless

Sierra Wireless (NASDAQ: SWIR) (TSX: SW) is the leading IoT solutions provider that combines devices, connectivity and cloud management to unlock maximum value in the connected economy. Companies globally are adopting IoT to improve operational efficiency, create better customer experiences, improve their business models and create new revenue streams. Whether it is a solution to help a business securely connect edge devices to the cloud, or a software/API solution to manage processes associated with billions of connected assets, or a platform to extract real-time data to make better business decisions, Sierra Wireless will work with you to create the right industry-specific solution for your next IoT endeavor. Sierra Wireless operates a 24/7/365 Global Network Operation Center (GNOC) and R&D centers in North America, Europe and Asia. For more information, visit

Connect with Sierra Wireless on the IoT Blog at, on Twitter at @SierraWireless, on LinkedIn at and on YouTube at

“Sierra Wireless” and “AirLink” are registered trademarks of Sierra Wireless. Other product or service names mentioned herein may be the trademarks of their respective owners.

Forward Looking Statement

This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply conditions, channel and end customer demand conditions, revenues, gross margins, operating expenses, profits, and other expectations, intentions, and plans contained in this press release that are not historical fact. Our expectations regarding future revenues and earnings depend in part upon our ability to successfully develop, manufacture, and supply products that we do not produce today and that meet defined specifications. When used in this press release, the words “plan”, “expect”, “believe”, and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in the wireless data communications market. In light of the many risks and uncertainties surrounding the wireless data communications market, you should understand that we cannot assure you that the forward-looking statements contained in this press release will be realized.


Louise Matich
Media Relations
phone: +1 236 979 2154

David Climie
Investor Relations
phone: +1 604 231 1137

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