You may have heard of Embedded Universal Integrated Circuit Card (eUICC). It has been dubbed the next evolution of the SIM card, because it offers users the ability to change service provider profiles over-the-air (OTA), without needing to physically change the embedded SIM card. 

With a rapid growth in the IoT market, eUICC has matured as a standard. As businesses are connecting IoT devices globally via cellular solutions, they need better control over their subscription provider. 

But the real value of eUICC is not a hardware concept, it’s around the software in terms of how carrier profiles are managed.