Chick-fil-A Trusts AirLink® for Connecting New Restaurants

Atlanta-based Chick-fil-A, Inc., the nation's second-largest quick-service chicken restaurant chain (based on sales), has over 1,500 restaurants in 37 states and Washington, D.C. Chick-fil-A serves freshly prepared food products in malls, free-standing units, drive thru-only outlets, college campuses, hospitals, airports, businesses and industrial sites.

Business Challenge

Fueled by a successful growth strategy in both new and existing markets, Chick-fil-A has continued to increase their free-standing restaurant openings each year. Many of these new free-standing units are a result of the chain’s desire to extend service in existing markets, where only mall restaurants previously existed. The chain continues to grow with new storefront sites and licensed operations (e.g., college campuses and airports), as well as additional mall locations.

The logistics behind opening a new chain restaurant location are astonishing. One critical preparation is the implementation of the point of-sale (POS) infrastructure, which typically includes a cash register terminal that is integrated with a credit card reader. To enable successful transactions, the card reader must connect with the issuing credit company in order to verify the authenticity of customer cards, as well as to verify the presence of available credit lines.

Sierra Wireless AirLink® Solution

Chick-fil-A’s corporate Information Technology (IT) team has been innovative in developing communications strategies that link its many clients together into one corporate network. Among these strategies is the team’s adoption of a wireless POS solution utilizing the Sierra Wireless AirLink® intelligent gateway.

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