Alpha Micro moves into 3G market with Sierra Wireless

Electronic components distributor, Alpha Micro announces distribution agreement with Sierra Wireless
Sherborne St John (United Kingdom) and Vancouver (Canada)-October 21, 2008

Alpha Micro Components, a leading international distributor of electronic components today announced a new distributor agreement with Sierra Wireless (NASDAQ: SWIR – TSX: SW). This agreement marks Alpha Micro’s advance into the 3G embedded wide area wireless market and enables the distributor to complement and expand its existing portfolio, by offering customers the chance to embed mobile broadband connectivity into their products. Alpha Micro’s customers need to access increasingly larger sized files and data, coming in the form of surveillance photographs, video streaming and data logs. 3G technology facilitates this access and allows users to transmit such volumes of data due to its faster data transmission and higher bandwidth connectivity, which in time will be essential for machine-to-machine (M2M) markets.

Founded in 1993, Sierra Wireless specialises in mobile broadband connectivity and has been selected by Alpha Micro as part of a strategic plan for the distributor to move into the next generation of Internet connectivity. Christos Papakyriacou, Managing Director, Alpha Micro Components comments; “Sierra Wireless was instrumental in developing some of the first wireless data devices and remains committed to developing new, innovative products and software for emerging network technologies. Our partnering with Sierra Wireless will not only assist our move into the 3G market, but will also complement our existing portfolio of electronic components, by offering our M2M and consumer customers a more comprehensive range of wireless solutions.”

“As one of the leading electronics components distributors in the U.K., Alpha Micro fits perfectly into the Sierra Wireless distribution network,” said Jim Lahey, Vice President, EMEA for Sierra Wireless. “Alpha Micro’s expertise in M2M devices will help us better support our OEM customers in the U.K., and we’re pleased to be able to expand our support for this important market.”
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About Alpha Micro Components (
Founded in 1995, Alpha Micro is a successful independent specialist franchised distributor focusing on the M2M market servicing the Telecoms, Datacoms, Security, Electronic Point of Sale (EPoS) and Machine to Machine (M2M) sectors with components from world leading manufacturers, our franchised product lines include Lantronix, u-blox, Sagem, Meshnetics, Teridian Semiconductor and the company's own 'AMC' range - Alpha Micro has built an enviable reputation for product knowledge, customer service and innovation.

What really sets Alpha Micro apart from the competition is its design-based approach to distribution and it’s in depth knowledge of the products and the markets we serve. Our current line card brings you the finest wireless and communications products and to get you started our engineering team offers the best available technical support.

About Sierra Wireless
Sierra Wireless modems and software connect people and systems to mobile broadband networks around the world. The Company offers a diverse product portfolio addressing enterprise, consumer, original equipment manufacturer, specialized vertical industry, and machine-to-machine markets, and provides professional services to customers requiring expertise in wireless design, integration, and carrier certification. For more information about Sierra Wireless, visit

Sierra Wireless Forward Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply conditions, channel and end customer demand conditions, revenues, gross margins, operating expenses, profits, and other expectations, intentions, and plans contained in this press release that are not historical fact. Our expectations regarding future revenues and earnings depend in part upon our ability to successfully develop, manufacture, and supply products that we do not produce today and that meet defined specifications. When used in this press release, the words "plan", "expect", "believe", and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in the wireless data communications market. In light of the many risks and uncertainties surrounding the wireless data communications market, you should understand that we cannot assure you that the forward-looking statements contained in this press release will be realized.