Reactrix Extends Interactive Advertising with Cellular

Reactrix Systems, Inc., develops and markets innovative media solutions for advertising, retail, event and entertainment applications appearing in a variety of venues, including malls, movie theaters, office buildings, transportations centers and entertainment complexes.

Challenges

Reactrix technology allows them to project advertising images onto the floors of public spaces in 30-second or 45-second increments. Consumers step on the images to interact with the ads, taking actions such as kicking a virtual ball, which then changes direction.

Originally relying on DSL or cable for their broadband connections, Reactrix was often forced to wait up to six weeks before installed units were visible on their network. This delay frequently led to a costly and time consuming process where field technicians were required to manually upload content directly to the system.

Solution

Reactrix needed a simple wireless solution that allowed immediate connection to installed systems to enable content changes on-the-fly. After attempting to use a non-intelligent modem, they turned to Sierra Wireless for the AirLink Raven X intelligent wireless gateway coupled with the AirLink device management tools.

Reactrix is now equipped with 24/7 monitoring across their nationwide network and can now proactively detect issues and fix them remotely or dispatch a field technician as necessary. Furthermore, they have reduced deployment time from six weeks to just several hours, allowing them to start generating ad revenue right away. All connected projection systems are controlled from a central location, enabling Reactrix to refresh content anywhere on the network from their headquarters.

The Sierra Wireless AirLink Raven-E solution has resulted in significant benefits to Reactrix:

• Shortened cycle from installation to revenue-generation, enabling immediate monetization of the site, approximately $2,000 in increased revenue per installation.
• Eliminated wires, enabling a more portable solution and allowing equipment to easily be deployed for short-term opportunities (i.e., trade shows, special events, etc.).
• Decreased installation costs by as much as $2,000 by eliminating need for landline connection.